The primary mission of the marketing
committee is to assist the district in conveying the benefits of Scouting to
the general public and the Scouting family. The marketing program should create
and maintain a climate of support and understanding that will assist the district
in achieving its objectives.
to the District Chair.
with the advisement and approval of the Council Marketing Committee.
with the district program chairs and council staff to develop and implement a
marketing plan utilizing all event and communications opportunities to reach
all media sources to create a high public visibility of the district and council
including Facebook and Twitter.
plans and executes marketing programs that will strengthen chartered organization
relationships on a year-round basis.
marketing opportunities, both internal and external, to provide public
recognition of volunteers with a particular emphasis on unit-related personnel
in conjunction with Recognitions program.
as a resource for all internal printed material, with an emphasis on the district’s
and/or council’s monthly newsletters, blogs and social media.
with the district executive to develop an annual plan for monthly marketing